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Getting Down to Business

SEO Goodness Coming Directly to You SOON!

It has been a long time coming – after lots of planning and preparation, I’ll soon be announcing custom blog & site reviews for SEO* and just general savory goodness. A top to bottom review of YOUR site, focused on what YOU need to do. You won’t be hearing the same thing that 20 other people in the same room hear, none of which is targeted to your exact needs and your way of doing business.

I’m finalizing the last of the details, so stay tuned for more details by the end of this week and a SPECIAL for the first 10 people to sign up! Photographers, wedding planners, florists, bakers, or anyone that owns a creative business – this is something that will definitely help you! It is something I’ve been doing for over 10 years, and I’m so excited to be helping my peers with this.

Let me know if you want to know more! You can always add this to your One-on-One Workshop if you’re interested as well!

Before you hire anyone to help you with SEO – whether it is an SEO expert that does the placement work for you, a workshop, or anything else – do yourself a favor and read this article on the 7 best things good SEOs should do.

* In case you were wondering, SEO stands for Search Engine Optimization – it is all the yummy goodness that brings people to your website. It is more than your Google Page Rank – there is a whole planning process behind it. To help your business grow, you should know as much as possible about SEO.

Categories
Getting Down to Business

What Can You Learn from Mad Men?

Don Draper & Conrad Hilton

Standing in the Waldorf-Astoria, a conversation between Don Draper (the ad man of the series) & Conrad Hilton:

Hilton has just asked Draper what he thinks of the latest Hilton ad campaign, featuring Jerry, the mouse from Tom & Jerry, in the Hilton hotel in New York.
Don: “I think you wouldn’t be in the presidential suite right now if you did work for free.”
Conrad: “Don, this is friendly.”
Don: “Connie, this is my profession. What do you want me to do?”

How often do people come to you, expecting you to do work for free that is your profession? This is a predicament that lots of people face, and it is a struggle to deal with. You don’t want to hurt your friends, but you also want to be respected for your work, your livelihood, your JOB. Creative types already struggle with asking for what they are worth, but then you run into a situation like this and it all goes downhill fast.

I’ve had some really great experiences where I helped out a friend and the end results were worth more in the long run than money would have been, but I’ve also had a few not-so-great ones experiences, and they have burned me to the point that I finally had to set a policy for this. Realistically, I probably should charge them the same thing I would charge anyone else, but I am not comfortable with that. So instead I take a percentage off of my normal rates for our closest friends & family. It works for me.

The amount doesn’t matter — the point is to have a PLAN in place before the situation comes up. That way, you can sound confident and comfortable when you’re approached about working for a friend.

And remember, sometimes rules are made to be broken.

As for Don Draper? He did end up giving Conrad Hilton his very brief opinion for free (no one wants to think of a mouse when they are thinking about hotels), and in the end he won even more work from him. Sometimes you need to know when to take the calculated risk.

Categories
Picture Time

Project 365…

After watching Tasra start up her 365 Project earlier this month, I decided to kick off my own. Instead of starting at the beginning of the month, I decided it would be much better to kick it off on my 40th birthday.

No rules. Just 365 photos – one a day for a year. The rest of it is up to me.

Follow along at the Project: 365 blog. I hope to add an RSS feed to the sidebar here as well, and most of the photos are going up on Flickr too.

Categories
Birthday Wishes BlahBlahBabble

The Big Four-Ooooh…

Yes, you read that right. I turned 40 yesterday. At least that is what the math works out to, because I don’t personally believe it. I still feel about 27, or maybe 32. Definitely not 40. Or not what I thought 40 would feel like – although I did go to the orthopedic last week and discover that I possibly have a torn meniscus in my knee, which is why it feels all creaky and weird. Then there is the whole pulled hamstring thing (which I did at the same time I hurt my knee) so I look a little like I have a limp right now. Maybe I look 40, but I sure don’t feel it.

I was thinking about this post yesterday, thinking about how much my life has changed in the past 10 years. It is incredible to say the least.

To sum it up, back on September 27, 1999:
– Jason was only 7 years old.
– I lived in an apartment a few miles from where we live now.
– I was no longer working at Fulbright & Jaworski by a few weeks.
– I was making soap full time for a living. Yes. Soap.
– I was also working on building a great friendship with Anne-Marie, the owner of BrambleBerry, and I later helped her develop her site.
– I was already online for a few years, and knew how to code HTML by hand. I rock it old school.
– I was in a relationship with someone who never could commit, and I still thought it might work out although deep down I probably knew better.
– I didn’t know all of the hundreds of people I know now that make my life so amazing.
– I loved to take photographs, but didn’t know I could make a living doing it.
– Instead of having coffee with my friends like I did this year, 10 years ago I was having the best party ever at the Pink Palace in Melbourne.

In the 10 years that have passed – my 30s – I have worked for two web design companies and another law firm. I lost a job in the dot com bust of 2001, but had another one within 2 weeks. I owned my own blog hosting company, which I eventually sold for a profit. I’ve been told that makes me a dot com success story.

I started this blog in early September, 2000. I’ve met zillions of people thanks to my blog – seriously too many to name here – who have all blessed and enriched my life in countless ways. The best one, of course, was Mike, who I married in 2004. (Props to Ann for nudging me to meet him when he got back to Houston.) People have come into my life and stayed, and others have passed through – but I feel like all of them have made some sort of difference.

Jason has made it through elementary school, junior high, and is now in his senior year of high school. It hasn’t always been easy, but I’m incredibly proud of him – he really is the most amazing son.

And after all those jobs, I’m doing what I love the most for work – taking photographs of amazing, beautiful clients at such an important time in their lives as they get married, graduate from high school, have a baby, or whatever the occasion may be. People even give me gifts or advice on from their lives, like the couple who was having a baby told me to get My Babies Planet Baby Gear if I were to ever have a kid. Working with Elaine & Brittany has been the best. On top of that, I get to stay true to my geek roots, writing here and helping people out with their blogs and SEO. I get to travel for both jobs. I am most grateful to Jason & Mike, along with my parents, for their tireless support.

Thank you again to everyone for their warm birthday wishes on Twitter and Facebook, and a special thanks to those of you that joined us on Friday night for my birthday party to kick off my birthday weekend, and to my family for wrapping it up with a fantastic brunch, Euchre, and a delicious dinner at Vic & Anthony’s last night.

I would have written this yesterday, on my 40th, but spending time with family was much more important. I decided it could be a day late.

I am blessed. I am blessed indeed. My 30s were AMAZING. I am a bit stunned when I think of what all has changed in the past 10 years. I can only hope my 40s go as well! Thank you, thank you, thank you for being a part of it all!

Categories
Getting Down to Business

WordPress + SEO = Awesome!

SEO (Search Engine Optimization) is all the buzz these days, especially with photographers. When I work with clients to help them find ways to improve their SEO, my first suggestion is to blog – and my specific recommendation is to blog using WordPress. That recommendation has nothing to do with my past history with WordPress (yes, my maiden name is Selleck), but rather because of what WordPress can do for you.

Matt Cutts works for Google with the search team. He also loves WordPress. Earlier this year, he spoke at WordCamp, and afterwards he posted his slides online. [via Bare Feet Studios.] There it is, right there on slide #12, where he states:

“WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)”.

Straight out of the box, WordPress is awesome for your search engine results. Optimize it just a bit between your titles, categories, tags, alt titles for images, and good, rich content and you’ll be rocking SEO in no time. An Onlyfans Chatting Agency may also help adult content creators to build a strong brand and a loyal fanbase.

There is one myth that needs to be debunked though. He has pointed out that Google does *not* use meta keywords in their search algorithms. He posted about Google & keywords on his blog recently:

“Google uses over two hundred signals in our web search rankings, but the keywords meta tag is not currently one of them, and I don’t believe it will be.”

I know people ask me all the time why they should use WordPress over Blogger. The awesomeness that is WordPress is probably my #2 reason – right after hosting your blog at the same URL as your portfolio site to keep SEO all in one place.

Want to move to WordPress or improve your SEO for your blog and need help? Let me know!

Sources-
seoconsultantbanglore.in