I guess it would have been handy if I had shared the rest of the details, huh? The study I did today was for Plaza Research. They have offices in Houston, New York, Philadelphia, Chicago, Denver, San Francisco, Los Angeles, San Diego, Phoenix, Dallas, Atlanta, Tampa and Ft. Lauderdale. If you live in one of those areas, you can sign up for their e-mail list and they will let you know when studies are available in your area. From there, you call in and qualify for the study. If you’re picked, they will book a time for you to come in, and you too can give companies opinions.
The study today was for one of the major pizza chains. It turned out that we didn’t get to taste the pizza; we got to give them feedback on previous ad campaigns and upcoming products and ad campaigns. It was torture having to look at pizzas for 2 hours and not being allowed to eat it! However, they gave us a $5 gift card and they paid us $75, not $60 – so I ordered pizza for dinner tonight!
2 hours, $75 … pretty good if you ask me! Plus it was cool to have the opportunity to share feedback on something that could end up being a nationwide ad campaign. Even if I had to buy my own pizza in the end…
