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Getting Down to Business Worth Keeping

The Problem Is 18 Months…

Jim Coudal of Coudal Partners was recently interviewed at Design Glut. You may not have heard of Jim, but if you’re a photographer that delivers DVDs or CDs as an end product to clients you have probably heard of JewelBoxing.com – and he is part of the team behind that. Matter of fact, you can read all about that and more in the article.

The part I really want to highlight is all the way at the end of the interview. In the last question, after sharing a lot of his story, Jim was asked “What’s your advice for people who want to set out on this path?” This was in reference to web & graphic designers, but it truly applies to any of us in a creative field, or even in a small business of any form.

You need to have the stomach for risk and you need to have good ideas. Let’s just assume that those are the givens, that without either one of those nothing else makes a difference.

I know a lot of people who are in our position, who used to work for The Man or whatever, and now are making records or making films or designing clothes or creating products or screening posters or any of a million other things. And all of them, without exception, all say exactly the same thing and they say it in exactly the same words: “I should have done it sooner.”

When you think to yourself, “In 18 months I’m going to start my crocheted beer coaster company,” the problem with that sentence is the 18 months. What you’re really saying is, “I’m afraid.” Do it now. If you bankrupt a company before you’re 25, that’s like a badge of honor! Get out there.

So often I hear people giving excuses about why they have to wait to do something. That is fear talking. Almost every single time, if you get to the bottom of it, it is fear.

Don’t let your fear stand in the way of your greatest success. Do it NOW.

Please vote for our SXSWi panel on copyright and creatives! I hope to be presenting with Katie Sunstrom, Jonathan of Plagiarism Today, and Charles Lee Mudd Jr. Whether you’re attending SXSWi or not, we need your vote!

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Tweets for 2009-08-20…

  • Fantastic lunch with @tasradawson and @rondawson was the *perfect* way to wrap up @skipschool – what an awesome time it has been!!! #
  • @kennykim did you stand over the state line? It is an amusing experience! in reply to kennykim #
  • As much as I adore all the people I've met in the past week & a half, I realized when I got in the cab that I'm SO happy to be going home. #
  • Please vote for our SxSWi panel & RT! http://bit.ly/ObZ4T #
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Getting Down to Business

Standing Out in a Crowd of Creatives…

I’ve spent the better part of the past two weeks traveling, first to New Orleans for a meetup with the Starting a Wedding Photography Business group from Flickr, and then to Las Vegas for Skip’s Summer School. Two very different events, both incredibly inspiring and motivating in different ways. My head is full of things I want to write about right now. One theme that kept coming up over and over again for me though is that when in business – especially a creative business like photography – it is essential that you value your work properly and you tap in to what makes YOU uniquely you.

It hit me again this morning as I caught up on Sean Low’s fantastic blog, The Business of Being Creative. (If you’re not reading Sean’s blog – start. He is brilliant.) One of his most recent posts on the value of your business really hit home as it is a topic I’ve struggled with in the past. It is so tempting to be a generalist sometimes; you don’t want to turn away what seems like easy income at first. But it costs you a lot more than you realize in the end. You lose your edge.

You can not be all things to everyone. You can’t please everyone. You can’t be a generalist and thrive in a creative business.

In a world full of photographers, you will never stand out to anyone unless you focus on what makes you unique.

What makes you unique, by its very definition, is different for everyone.

While I think it is absolutely essential to build on your education and learn new things, and to have an arsenal of tools at your disposal to make your work the best it can be – be careful. You should use these things to enhance your unique perspective.

This Education Reference Desk guide contains more information about ebooks and includes links to the Library’s collections of ebooks as well as listings of free or partially free collections available on the open web.

There is no single magic item that will make you an overnight success. Many times, if you fall repeatedly into the trap of the latest and greatest things you absolutely must have, you will only water down what makes you unique and your work will end up looking like everyone else’s. You will no longer have an advantage.

When you read Sean’s post, be sure to read Rachel’s comment about photographers and their portfolios as well. So insightful and inspiring!

What is it that makes you stand out? Why should someone want to work with you over the next person they meet with? What do you bring to the table that no one else can do?

Please vote for our SXSWi panel on copyright and creatives! I hope to be presenting with Katie Sunstrom, Jonathan of Plagiarism Today, and Charles Lee Mudd Jr. Whether you’re attending SXSWi or not, we need your vote!

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Tweets for 2009-08-19…

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Tweets for 2009-08-18…

  • Skipping out on late night dancing at Tabu. Just not up to it after going non-stop for so many days. #
  • @clickwindrepeat I saw that the other day. Made me queasy. Chocolate milk & lemons do NOT mix well. Marketing FAIL. in reply to clickwindrepeat #
  • @kennykim am I eligible if she is my roommate here at Skip's Summer School? *grin* in reply to kennykim #
  • Part of what makes @skipschool so awesome is that it is smaller and more intimate. Like one panel at a time too. No having to choose. #
  • AskDane by @danesanders will have @jerryghionis as the guest coach tomorrow. When Jerry gets his 2000th follower, coaching is FREE. RT! #
  • @coffeemike we need to figure out if @JasonAten is related to Mandy. They seem to be cut from the same awesomeness cloth. #
  • Next up @skipschool – @kevinkubota is on talking about Lightroom & workflow. So motivating to hear – always more to learn! #
  • @catieronquillo go you! That is awesome! Sounds delicious! in reply to catieronquillo #
  • Photographers: do you balance time spent with payback? How much do you really charge per hour? What is your bottom line? Know your numbers! #
  • @mschulz yes, but in determining that price, you have to know the real time cost for you for editing. How fast you can edit a shoot. in reply to mschulz #