Stop what you’re doing and open a new browser window and pull up your website. Now look up there in the window’s title – where it says “Christine aka Big Pink Cookie” as you read this site.
What does it say?
If it says something that you think people search for in Google and is a way to identify you, excellent! That is exactly what we want! (I want to be the #1 Christine again, so that is the first word in my site’s title. I know, I’m aiming pretty high.)
But if it says something like what I saw earlier today – “Home” or “About” or even worse the name of the company that designed your Flash template for your photography portfolio, you’ve got a BIG problem. Search engines consider you just another one in the crowd. One of a zillion “Home” pages out there, or one of thousands of templates with that same name.
Make sure your site is set up to display unique, meaningful titles. Your search engine results will improve, and when people go to bookmark your site it will actually have a name that is your own show up in their list so they can find you later!