Getting Down to Business

WordPress + SEO = Awesome!

SEO (Search Engine Optimization) is all the buzz these days, especially with photographers. When I work with clients to help them find ways to improve their SEO, my first suggestion is to blog – and my specific recommendation is to blog using WordPress. That recommendation has nothing to do with my past history with WordPress (yes, my maiden name is Selleck), but rather because of what WordPress can do for you.

Matt Cutts works for Google with the search team. He also loves WordPress. Earlier this year, he spoke at WordCamp, and afterwards he posted his slides online. [via Bare Feet Studios.] There it is, right there on slide #12, where he states:

“WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)”.

Straight out of the box, WordPress is awesome for your search engine results. Optimize it just a bit between your titles, categories, tags, alt titles for images, and good, rich content and you’ll be rocking SEO in no time.

There is one myth that needs to be debunked though. He has pointed out that Google does *not* use meta keywords in their search algorithms. He posted about Google & keywords on his blog recently:

“Google uses over two hundred signals in our web search rankings, but the keywords meta tag is not currently one of them, and I don’t believe it will be.”

I know people ask me all the time why they should use WordPress over Blogger. The awesomeness that is WordPress is probably my #2 reason – right after hosting your blog at the same URL as your portfolio site to keep SEO all in one place.

Want to move to WordPress or improve your SEO for your blog and need help? Let me know!


By Christine

Christine is an Avenger of Sexiness. Her Superpower is helping Hot Mamas grow their Confidence by rediscovering their Beauty. She lives in the Heights in Houston, Texas, works as a boudoir photographer, and writes about running a Business of Awesome. In her spare time, she loves to knit, especially when she travels. She & her husband Mike have a food blog at Spoon & Knife.

22 replies on “WordPress + SEO = Awesome!”

i am still looking for a good SEO plugin for WordPress. my blog is not ranking high enought for the keywords that i wanted to rank.

you are perfectly right, i use to use yola and webs from my domain, and they sucked big time people will come one time and don’t want to come again on my site, recently i took it to wordpress and woah! i am amazed with the results, so many wordpress plugins and amazing site, with wordpress your site looks professional and it is simple and fast to use, good thing that all the off page seo i did is not use less πŸ˜€ i am using wordpress since 1 month and have learnt a lot

I love wordpress because it’s so flexible and the plugins are awesome. But the problem is I know nothing about SEO, all I do just try to post in regular basis. I read here and there about SEO, but it still becomes a mystery for me. I hope I can break this mystery one day πŸ™‚

I love how this article was written and yes WordPress is built quite well. I’m happy that it already has features you can use to optimize SEO.

After using the wordpress SEO techniques, how long will it take to feel that SEO is running?

in my mind:
Wordpress + SEO = more visitors.

But why after I did on page and off page optimization, my site visitors are still a bit?
Can you give tips for me?

WordPress is awesome with all the plugins that you can install to optimize your site. I just used the site provided by hubspot and without a lot of effort WordPress will do a lot of the work. Of course with a little research using Google external keyword tool and Traffic Travis you can really make a great go at some on-page SEO that should help you rank high.

Thanks Christine and let;s be friends on Twitter!


To start with the explanation made by Matt, it is really true to what’s in used by most of the blogger online. For me WordPress + SEO will create the comfortableness and fastest searching. This will is what we be needing someday. WordPress + SEO = Greatest Information Gathering!

i agree with you. wordpress is the best blog for SEO. Their plugins make it easier for us to do the optimization. But still, other things like directory and social bookmarks are also important to get those traffic.

Yeah, wordpress does take care of 80% of the seo work – simply because you don’t have to regular work yourself manually like internal linking, wordpress automatically has sidebar plugins to handle those for you. But still, a blogger needs to know the basics of seo otherwise he or she won’t be able to maximize the seo benefits of wordpress just like using the proper plugins and widgets. But rethinking it a bit there, of course it’s much harder to build a site manually compared to using a free platform like wordpress.

So is the base version of wordpress enough to take care of 80%-90% of SEO? Usually I install All-In-One-SEO on my wordpress blogs but not sure if it is good or bad.

The wordpress All-In-One plugin works great and makes the WP platform even better. A little tweaking here and there always helps though.:)

Hi Christine,

Having come from Joomla background and just finding my feet with WordPress I am convinced it can not only do blogs very well but other types of websites too. With an understanding of the various seo plugins available even people not accustomed to websites can have an optimized website with very little effort.


It’s important to consider that the free wordpress themes can hurt your SEO vs getting a nice premium theme. The free ones can be hiding all sorts of malicious code.

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