Now that I’ve seen it on TV three times in one night, something has to be said about this new Coors commercial. The song in the background? “Who needs sleep? Well, you’re never gonna get it. Who needs sleep? Tell me what’s that for?” Meanwhile, people are dancing at a club. Then they show a clock – 12:31am, 1:23 am, 2:13am. “Are you up for it?” in large text across the screen, then the album that the DJ is spinning has a label that reads, “Who needs sleep?” More partying, more drinking, beer bottles everywhere – 3:01am. So, let’s see … drink beer all night long. You can dance. You can party. Look at what a great time you’ll have! Who needs sleep! … Did I get it right?
Don’t get me wrong, I enjoy a drink every once in awhile. But this commercial really bothers me. I think I first noticed it during TAR2 – what if my kid was watching with me? What does that commercial tell him? And even as adults, what is it telling us?