The Arctic Circle in the middle of winter gets no sun. So on Day 31 of no sun, Tropicana (the orange juice people) brought them the sun. Check it out. You can’t help but smile when you watch this video because of people’s reactions.
The video made me stop and think about what I can do as a wedding vendor. Tropicana took the time to think about their client’s needs. 31 Days, no sunlight. They need some sun to brighten their lives – even if it is an artificial sun. So they took the needs and addressed them. It made them heros. Do you think that if you lived there and you were walking through the grocery store and saw Tropicana orange juice, you would probably pick it up over another brand? (I’m assuming it would cost a lot – I’m sure it isn’t cheap to buy orange juice in the Arctic Circle.) How about those of us that don’t live somewhere so remote? Will hearing this story make you give Tropicana a try the next time you’re at the grocery store? Simply because they did something cool?
The other interesting thing to notice in this ad is that you don’t see the product at all until the very end, and you see them passing orange juice out to happy people – you assume for free – as they enjoy their sun for a moment. The visual lasts for a second or two, and you’re feeling really great when you see it. Then you see the Tropicana logo, which has thankfully returned to their original logo after last year’s controversy. The whole thing is barely about the product itself. They aren’t selling you on it being yummy orange juice, how delicious it is, the nutrition value. They are just showing you that they went out and did something cool for this small town without sunlight for 31 days.
It is a soft sale. It is warm and fuzzy. It quiets the lizard brain.
Now think about your clients — what are their needs? What is that one problem they might have right now that you can address, even if it isn’t in the realm of what you normally do? How can you, as a wedding vendor, bring your clients sunshine and those pure joyous smiles to their faces? How can you reach out and make the experience of working with you full of joy? What can you do that isn’t selling them on the product, but rather on the experience of working with YOU. Something that makes YOU unique?
Standing out in the crowd is key. There is only one YOU and no one else can duplicate that. Give a unique experience, and you’ll be the buzz for a long time.
16 replies on “Bring Your Clients Sunshine…”
That.Is.Awesome.
Brought tears to my eyes.
Great post Christine. Thanks for making me think.
Thank you!!! This is something I really try to do, also. I love the old saying, “People will rarely remember what you said… but they will always remember how you made them feel”.
I remember one time going to great lengths to locate a superman cape for a bride who was a major superman fan. She lit up when I brought it out and suggested we do some “super-bride” shots.
Above and beyond is the only way to be. 🙂 We know you are, Christine.
nice post! great video clip. happiness rules!
thank you Tropicana – I love it
absolutely brilliant!!
If the reason behind commercials is to illicit a response Tropicana has hit the jackpot
Good clip. Who sing this song?
LOL I like the concept of the tropicana juice drink. Brighter day for a brighter future. However, does it make sense? I mean it’s only a drink? Maybe the it’s because of the shape of the orange? Just like what they emphasized at the end.
Cool idea! They were quite surprised about the sudden sunshine 😉
I think my new phrase for the week is “lizard brain”. Thanks for the insightful post, Christine!
This makes me want to go out and buy Tropicana. … and do something momentous for somebody too!
What an awesome and creative idea. Good work Tropicana!
“Bring Your Clients Sunshine…”. This statement is very true. Just like what Tropicana did in the ad. In business, you don’t just immediately go to the clients and tell them to buy your products. You need to find out first their needs and concerns, and then, give them your suggestion or possible solution that makes a good introduction to your products or services.
Wow! That makes me think for a while.You have good points. You have to stand out in the crowd and give them a one of a kind experience. This is the phrase that keeps running in my mind. Very interesting topic.
Making your clients feel that they stand out will keep them coming back. If they have a great experience they will spread the news and in the end you’ll gonna stand up in the crowd.
Nice post! its interesting, and very informative, i really like the idea. Good work Tropicana! keep it up!