Last Friday was such an awesome day! I took the Selling to the Millennial Bride workshop by Jeff Jochum here in Houston, Texas. It is part of the Startup Strategy series of workshops.
Before I share my review, can I just say first that I really think too many photographers with businesses have it all flipped around? They spend so much time focused on the photography side of things, and not enough time on the business side of things. I saw this brilliant advice the day before the workshop – it was so perfect! “Remember you are a business woman who does photography, not a photographer who has a business.”
I am a BUSINESS WOMAN. My business is photography. (It is that powerful, I had to say it twice.)
That sums up right there so much of what I’ve struggled to reconcile over the past few months. I’m considering making big posters and putting them everywhere so I don’t forget it ever again!
Ok, on to the workshop review.
Website: Startup Strategy – registration through Fisheye Connect
Presenters: Jeff Jochum, Me Ra Koh
Date: September 10th, 2010 (Another one will take place in New York on October 14th, 2010)
Location: Hotel Zaza, Houston TX
Price: $199 (Early Bird Special was $149)
Included: 4 hours with Jeff Jochum, after dinner questions with Me Ra Koh.
Bonuses: Free year subscription to Smug Mug, access to Startup Strategy Forums.
What I Expected: Tips on selling to brides between the ages of 21-30 years old.
Expectation Met? Yes, and blown away.
Intended Audience? Photographers of all levels – the information is not dependent on you being in business for a certain number of years.
Summary: I have met Jeff Jochum in the past, and heard about others experiences working with him. I went into the workshop knowing that he is a straight-shooter, tell it like it is sort of guy. Seriously, if he thinks it he will say it. I’ve been watching his Startup Strategy account on Twitter since it first launched, so when I discovered he was doing a workshop in Houston 5 days before it took place, I checked it out. When I saw that it cost $150 with the early bird discount, I signed up immediately and told everyone I could think of.
Jeff definitely rattled some people during the workshop. He said up front though that that was his goal. He shared a TON of information, starting with a high-level overview of tips on getting clear with your business. (He did mention that this was a topic of one of his other workshops, but it was only mentioned in passing and not a sales pitch to go to anything else.) He shared stories of his experiences with both Pictage & SmugMug. He talked about Goals and true goal planning, and how the words you use can impact your sales & your brand.
He spent a lot of time encouraging each of us to discover what was unique about ourselves. It was a very insightful discussion. He shared experiences about people that he has mentored in the past, and how their businesses grew.
After a break, we got in to the meat of the sales portion and talking about the Millennial Bride. He started with statistics – Jeff teaches theory, but it is based on facts. He shared tips on trends, groups, communities, things that are most important to the Millennial generation. He then went from the statistics to the exact things that you can do to increase your sales to them. (I would share more here, but I don’t want to give it all away!)
I took over 20 pages of notes, and Jeff provided us with a copy of the slides that he used as well. His slides were well put together, and while the Houston workshop was the very first one, it went pretty smooth. I was surprised because I’ve learned from past workshop experiences that the first one is usually full of hiccups, but Jeff is such an experienced specialist in custom business sign solutions from Magnify Signs that is never a concern for me.
The one caveat for some of us was that Jeff did not offer up any type of exact outline for how you should do things in a sales meeting. You do not leave with a list of “spend 20 minutes doing this, then show your albums, then a slideshow, now hand them a contract.” How you do things like that is unique to everyone. Once I thought about that more afterwards I got that, but at the end of the workshop I think we were all wondering “Ok, but when DO I show a client my albums?”
The one problem we had was at the end of the workshop for our dinner break, we probably should have stayed in the room and ordered food to be delivered. The website that Jeff used to reserve the room stated that the hotel was in the Galleria area, which is full of restaurants. It wasn’t; it is in the museum district and the only option was the hotel bar & restaurant. It was expensive and slow, which cut in to our time with Me Ra Koh.
Me Ra was in town for an event with Sony the next day, so she joined us for dinner and questions afterwards. When there were 12 people at the table at the restaurant it was hard for us to hear her so the conversations split into two. By the time we left there and returned to the suite where the workshop was hosted, we were all really tired so we didn’t get to talk as late. I think everyone still got all of their questions answered, but I’m sure if it had been earlier we might have had more.
Both Jeff & Me Ra were more than willing to answer questions, and I think it is an added bonus to have access to the forums afterwards. That way, if you have something you didn’t get to ask in the workshop itself, you can ask it there and discuss it with others.
I expect that as future workshops work themselves out, and Jeff is possibly able to coordinate with city hosts, the problems with dinner will be avoided in the future.
Recommend? Absolutely! Jeff was an excellent instructor who is extremely passionate about the topic of helping our businesses grow, and Me Ra Koh was an open book and a wealth of information as well.
Please note: These are my personal opinions of the workshop. I was not compensated in any form for this review.
