Categories
BlahBlahBabble

It’s Not You Facebook, It’s Me…

Dear Facebook,

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I love you, but it just isn’t working out. It is not you, it is me. You give me these morsels of juicy goodness, that feed my FOMO. It is bad for me, and it has got to stop.

FOMO? What is FOMO, you ask? Ironic, I discovered FOMO on Facebook. It is Fear of Missing Out.

I suffer from it. I want to read everything you have to say. Every last bit of it. Which is toxic for me.

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I need to take a break. I really hope we can still be friends. I mean, I’ll be checking in from time to time and all that. But I have to break this cycle of FOMO.

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Without you, I got so much housework done yesterday. Grocery shopping. I watched a movie. I knit. I worked on Spoon & Knife. The world moved on by on Facebook, and I was blissfully unaware. It was a little incredible. I was still there for you a little bit – friends messaged me about things I had to reply to, and I maybe ranted on my Facebook Wall once late at night. (I was too weak to resist the booty call of Facebook. I’ll admit it.)

Overall, I felt good yesterday. Better than I have in awhile. Liberated.

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I know you would want that for me, Facebook. You’re good to me like that. So I’ll see you around, but for now – we’re on a break. It just is not working out.

I really hope we can still be friends.

Love,
Christine

Categories
BlahBlahBabble

It Is A Grey Day…

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I don’t know what it is today. Maybe it is just the crash after the craziness of the past 3 weeks. Imaging USA, Asheville, flying, catching up on work, Dad 2.0 Summit, Mike heading to Calgary, me doing 6 sessions in 7 days when I normally cap them at 3 a week.

Yesterday was my first day to just stand still. To breathe. I took the morning off, mandated that there would be no work at all for 4 hours. Because that is the problem with self-employment – the boss never tells you to go home. I can never turn it off.

Then it was off to a much needed massage therapy appointment – the only thing that saves my back, shoulder & hip (I am so grateful to Angie of We Heart Massage!) – and I was back to work again.

The cycle continues. But I want off.

I woke up this morning at 5am, even though my alarm was set for 8:15. A feeling of “blah” covered me. Just … Lost.

Don’t get me wrong, I LOVE what I do. I have the most amazing “job” in the world. Hot Mama Photographer, Avenger of Sexiness? HELL YES!!! I have absolutely zero regrets about the time I spend “work working”.

It is the other hours that feel so blank. My actual photography business is not that time intensive; it is all of the other things I do to create “busy” in my life. Needless things. Things that are no longer bringing me joy.

So in the early hours of the morning, I started thinking of what I want to change. How that looks. What it means. What I am going to give up so that I can have room in my life for other things.

Then it hit me. FACEBOOK. Facebook is by far the biggest time suck of my day. I go in there for one thing, and I leave hours later it seems. (Figuratively, not always literally.) It has become a sensory overload point for me.

I also realized that with Ash Wednesday tomorrow, it is a good time to give up Facebook. Not all of Facebook because I actually do need to be on there for work, marketing, and my mentoring clients. By the way, what makes my marketing business easy is by the help of Sage Mauk Brooklyn SEO so if you’re interested, you may inquire to them. It is the other stuff. The time suck stuff. That has to go. It needs to be in and out. Do what I have to do and be gone. I’ve said for weeks now that I’m tired of giving my content to Facebook, so I have to go cold turkey to cut it off.

So for the rest of Lent, anything I would consider posting to Facebook gets blogged instead. Either here, on my boudoir blog or at Business of Awesome. Plus Spoon & Knife, my joint food blog with Mike will finally launch. My Facebook posts will be work related or otherwise kept to a minimum.

As I typed that declaration, a small break in the clouds appeared – literally. I’m taking that as a sign, there is more sunshine ahead in my future. I feel fractured right now, but I’m putting it back together — the way I want it to look.

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Photo from last May, flying from London back to Houston. It is time to head home.

Categories
Social Media

The Flaw in the Social Media Consultant Concept…

Back in 2006, when I was in the process of selling the hosting business, I talked with a friend about working with her as a consultant. I knew what I wanted to do – I wanted to help people get their brands online and generate buzz from the community. I didn’t realize though that this was an emerging trend at the time of Social Media Consultants – I just thought it was a cool idea. I didn’t do it at the time because all of the sudden I was going through all the challenges of setting up a wedding photography business – and getting a workflow really flowing is hard, no matter how prepared you think you are.

To be honest, I still think it is a cool idea when you dig down to the core concept behind it. The problem is that there are so many people out there that will tell you that you can hire them as a Social Media Consultant … so they can tell you to start a blog, get on Twitter, and place some ads on Facebook.

That isn’t what Social Media is about. Well not the bulk of it. And they are turning it into a trendy buzz word. The flaw is in so much bad advice out there, be touted by people that don’t know much.

Social media is about getting people to talk about you. It is no different then marketing before the latest buzz term came along. You have a product, and you want people to know about it. You then find any avenue possible — and preferably narrow your target down to the best possible paths to follow — and start to get the word out. Same package, new label.

The key? You have to engage with the community.

And in this day and age, where transparency is becoming more and more important, it should be *you* doing the engaging if you’re a small business. It isn’t something you can really hire someone else to do for you – your tweets should come from you. Especially in the case of creatives. We’re marketing the experience of working with US. It is a very specific experience. It is what makes you unique, and it is what sells you.

There are fabulous Social Media Consultants out there, and they can definitely help you hone what you’re doing so it is excellent. But before you hire them, maybe just try going out there and being nice? Building relationships? Making friends? I love the internet because I can become friends with someone in London and someone just a mile down the road. It flattens everything – take advantage of that! Genuinely connect with people – you’ll be amazed at what happens!

Then if you need help building a campaign, go for it! Use these 10 tips for evaluating a social media expert as a good place to start to make sure you’re getting the right one! (I really love this article because it is so true!)