Tag: blogging

Categories
BlahBlahBabble

Oh, BigPinkCookie – I’ve Missed You…

For weeks now, I’ve been thinking at least once a day how much I miss writing here. First I thought it was just being nostalgic for the “good ol’ days” – especially with my trip to London earlier this month to photograph the destination wedding in England of Pixeldiva Ann & Karl. But the more I think about it, I think it is time to get back to blogging.

As much as I love Twitter, I know it has killed my blog to some extent. Instead of writing a long post, I’ll fire off 140 characters and be done with it. Some things just really can’t be summed up in 140 characters though. Let’s be realistic – I’ve always had a lot to say!

It is time. It is time to bring it back.

Categories
Getting Down to Business

Read Your Site – What Does it Say About You?

I was looking at the site of an event planner today, someone who had contacted me about working together on weddings. On their site was an “About Us” page. Yay! I could read and learn a bit about her.

Or not. Other than the opening sentence, which was launched with a typo as well, it only included their names and nothing more. That isn’t “About Us” – that is “About our company”.

In the Internet age, people want to know about YOU. And what is really amazing is that while 10 years ago, I used to point out to clients that the awesome thing about the web was that you could make your business seem as large as you wanted, now people want to connect with the people they are working with. All around, you can see huge corporations wanting to act as if they are small mom & pop shops. They want to be personable. They want you to connect with them. To embrace their brand as your own. They want you to be loyal to them and only them.

So go look at your about page. Does it tell your reader about you? Really about you? Is it full of a lot of “we” puff up text where you try to make your business sound like there are many employees when it is really just you? Big brands are envious of the advantage you’ve got. Stop trying to be something that you’re not. Be yourself. Be real. People want to work with people they like – and that “About Us” page? It is the door to them liking you. Give people that chance.

Categories
Getting Down to Business

I’m Here, Where are You? (The importance of the Title tag on your site.)

I see it almost every day while reviewing sites & content for Wholly Matrimony. Photographers and other wedding vendors that make it so that you have to dig through their site to figure out where on earth they are located.

I’ve said this before, but stop what you are doing RIGHT NOW and go look at the Title on your website. This is the thing that displays at the top of your browser window. Does it say “Happy Sunshine Photographer” and nothing more? Or better yet “Index” or “Home”?

Yeah. Change that. Go on in there and change it to say something helpful. “Happy Sunshine Wedding Photographer, Orange County, California” Make it easy for someone to figure out where you are at. Trust me, if they can’t find it fast enough they will move on. The Internet is vast & wide.

This is especially important if you have a Flash site without a splash page. Google and the other search engines can’t read your site. So you need to at least tell them where you are.

You get BONUS POINTS for including your city & state somewhere on the site as well – ideally, the footer of every page and on your contact & about page. Even better if you include your phone number too. Who doesn’t want BONUS POINTS???

“But Christine! I want to do destination weddings! I’ll travel anywhere!”

Ok. But your site right now doesn’t even tell people you shoot weddings. Or where you are coming from. So you’re competing with every other photographer that thinks location doesn’t matter. You just threw yourself into a much larger pool. Full of sharks. Get out & save yourself. Even if the visitor to your site lives in another country, they still want to know where you are coming from.

So what does your Title say about you?

Categories
Creative Geek

Posts on Building Better Blogs…

I’m working on my editorial calendar for the next two weeks for all of my blogs, and I realized that I want to write something to help YOU. But I want to know what that is – straight from you. If you could have help & guidance about how to build a better blog to make online marketing of your business work for you, what topics would you like to see covered? What can help you out?

I’ve got a list going, but I’d love to hear what it is you need so I can make it even more specific!

Categories
BlahBlahBabble

Testing out MacJournal…

Prepping for a road trip, I wanted a way to post to my blog while offline. I’m hoping that MacJournal does the trick and allows me to write blog posts while offline that I can post later on.

… And, it worked! Although it thinks it timed out. Hmm. Well, either way – yay! Blog posts written offline! SWEET!

Check out MacJournal if you need a way to write blog posts offline and post later to your WordPress blog!