Categories
Picture Time

What Lens Should You Buy?

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I get questions about camera gear all the time — and I get it, I have a lot of nice gear! But deciding what to buy is a really personal decision, and since photography is an expensive hobby I want to encourage people to be thoughtful about what they purchase. If you ever want to get a photo session done, you can visit this photography studio where they have the best photographer available for you. Being a photographer can be a stressful job, it´s not just clicking a button, there is no point in spending hundreds or thousands of dollars on gear that might not be what you need! You can still have it as your hobby, just don´t go wasting your money on things you may not even know how to use. So take pictures on your free time, but learn more on the different gear you may need before buying anything.

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I wrote a whole post today dedicated to this topic — be sure to check it out! It is over on Business of Boudoir: “What lens should I buy? Six tips to help you choose!e

Categories
Getting Down to Business

Read Your Site – What Does it Say About You?

I was looking at the site of an event planner today, someone who had contacted me about working together on weddings. On their site was an “About Us” page. Yay! I could read and learn a bit about her.

Or not. Other than the opening sentence, which was launched with a typo as well, it only included their names and nothing more. That isn’t “About Us” – that is “About our company”.

In the Internet age, people want to know about YOU. And what is really amazing is that while 10 years ago, I used to point out to clients that the awesome thing about the web was that you could make your business seem as large as you wanted, now people want to connect with the people they are working with. All around, you can see huge corporations wanting to act as if they are small mom & pop shops. They want to be personable. They want you to connect with them. To embrace their brand as your own. They want you to be loyal to them and only them.

So go look at your about page. Does it tell your reader about you? Really about you? Is it full of a lot of “we” puff up text where you try to make your business sound like there are many employees when it is really just you? Big brands are envious of the advantage you’ve got. Stop trying to be something that you’re not. Be yourself. Be real. People want to work with people they like – and that “About Us” page? It is the door to them liking you. Give people that chance.

Categories
Creative Geek

Posts on Building Better Blogs…

I’m working on my editorial calendar for the next two weeks for all of my blogs, and I realized that I want to write something to help YOU. But I want to know what that is – straight from you. If you could have help & guidance about how to build a better blog to make online marketing of your business work for you, what topics would you like to see covered? What can help you out?

I’ve got a list going, but I’d love to hear what it is you need so I can make it even more specific!

Categories
Getting Down to Business

{Get Real} Sales Workshop – Coming to Houston!

I’m so excited to share this with you!

You’ve read the funny tweets and wedding wisdom of @planningforever; we’ve looked forward to the {Sales 411} of @saundrahadley – now get both personas together and improve your sales practices for your small business. A Regal Affair presents:

Saundra Hadley’s {GET REAL} Sales Workshop – Tuesday, March 16, 2010 in Houston, Texas!

Get Real Sales Workshop - Saundra Hadley

What’s in it for You:
This one-day workshop will be chock full of applicable sales techniques that will let you leave the door and immediately implement positive changes. It is comprehensive, fast-paced, blunt, collaborative, profound, humorous and will take you to the next level of Closing the Sale with your prospective clients.

You ALREADY know that selling your services to clients is getting more challenging than ever before. An increase of competition compelled with a decrease of consumer spending and a difficult economy has left all of our small businesses in an unsettled state of mind. It’s time to analyze what we can do to be more effective and closing more sales is a definite step in the right direction.

Who should attend?
Photographers, wedding planners, stationers, bakers, hotel coordinators, videographers, newbie’s to the industry, and more. Check out https://www.dreamengine.com.au/news/tips-writing-effective-video-script/ for more details. If you are in the wedding industry and a professional who is selling to the consumer; this workshop will help you.

What’s so different about this workshop?
To be sure that the topics covered are geared towards “you” and “your needs”, a questionnaire will be sent out prior to the workshop date for you to fill out. From the feedback, your concerns and challenges will be incorporated and addressed in the workshop curriculum.

CAUTION: Only concrete principles and specific examples of sales tactics will be taught to increase your sales closure rate. Fluffy talk, abstract theories that only nuclear engineers can apply or empty promises of you increasing your revenue by hundreds of thousands of dollars will NOT happen. But what will happen is for you to hit the ground running and make some serious changes that will affect your bottom line.

Another workshop for our industry? Really?
There are only about a hundred new workshops for our industry, right? At first glance it appears to be a little saturated. But take a closer look. Years ago you would have to wait for a monthly professional meeting or worse, a once a year, large event conference that would cover every topic from A to Z. Small workshops that focus specifically on an area of business that you need assistance with is a much better use of your time and investment dollars.

Schedule
9 – 10am Networking (continental breakfast)
10 – 12pm Workshop with Breakout Sessions
12 – 1pm Lunch (provided)
1 – 3pm Workshop with Breakout Sessions

Curriculum
Face the Fear
The Process of the Sale
Getting the Inquiry to Consult
Pre-qualifying
Marketing “Sales Words”
Top Sales Mistakes
Overcoming Objections
Never, Ever ….
The Consult Magic
Winning Proposals
Closing the Sale
Tracking your Sales Cycle
Selling in a Recession (Sucks)

Limited seating available. Hosted at the Christine Tremoulet studio, the future home of the Delight Wedding Collective.

AND!!! Join us Monday evening, March 15th, for networking fun at the Get Real Sales Tweetup!

So? Who is in???