Tag: wedding

Categories
Getting Down to Business

I’m Here, Where are You? (The importance of the Title tag on your site.)

I see it almost every day while reviewing sites & content for Wholly Matrimony. Photographers and other wedding vendors that make it so that you have to dig through their site to figure out where on earth they are located.

I’ve said this before, but stop what you are doing RIGHT NOW and go look at the Title on your website. This is the thing that displays at the top of your browser window. Does it say “Happy Sunshine Photographer” and nothing more? Or better yet “Index” or “Home”?

Yeah. Change that. Go on in there and change it to say something helpful. “Happy Sunshine Wedding Photographer, Orange County, California” Make it easy for someone to figure out where you are at. Trust me, if they can’t find it fast enough they will move on. The Internet is vast & wide.

This is especially important if you have a Flash site without a splash page. Google and the other search engines can’t read your site. So you need to at least tell them where you are.

You get BONUS POINTS for including your city & state somewhere on the site as well – ideally, the footer of every page and on your contact & about page. Even better if you include your phone number too. Who doesn’t want BONUS POINTS???

“But Christine! I want to do destination weddings! I’ll travel anywhere!”

Ok. But your site right now doesn’t even tell people you shoot weddings. Or where you are coming from. So you’re competing with every other photographer that thinks location doesn’t matter. You just threw yourself into a much larger pool. Full of sharks. Get out & save yourself. Even if the visitor to your site lives in another country, they still want to know where you are coming from.

So what does your Title say about you?

Categories
Creative Geek

Posts on Building Better Blogs…

I’m working on my editorial calendar for the next two weeks for all of my blogs, and I realized that I want to write something to help YOU. But I want to know what that is – straight from you. If you could have help & guidance about how to build a better blog to make online marketing of your business work for you, what topics would you like to see covered? What can help you out?

I’ve got a list going, but I’d love to hear what it is you need so I can make it even more specific!

Categories
Creative Geek

Why I Blog, And What I Should Blog About…

I couldn’t agree with Tom Peters more in this video. Blogging in the past 9 years has totally changed my life. I still remember a time when I said I blogged and people looked at me with that strange look. Now? I can honestly say I’ve got friends all over the US, Europe and Australia that I know thanks to blogging – some I’ve met in person, some I haven’t, but that doesn’t matter. I don’t discount their friendship based on that. They are my friends just the same.

But my blog has suffered thanks to Twitter (which I’ve claimed before has killed my blog) and because of my work as a wedding photographer. I still have a lot to share that I write about frequently on forums (SWPB, Fast Track Photographer) and on PhotoLoveCat, but I don’t write about here. (I don’t plan to stop writing over there in those places.)

Recently I’ve started wondering why? Why not? Some of it may be of no interest to my older blog readers (like the methodology behind pricing photography) but then again, it might be interesting to many others. I love to read and talk about marketing, branding, pricing … all the things that make a business run. Even a creative business.

I considered writing about these things over on my business blog — but it just seems out of place there. Not that I have anything to hide from my clients – many of them know where this blog is at and if not it is easily found via Google – but just because it doesn’t seem to fit in. Or does it?

As I ramble about business topics, should I post them here? Or over there? I know Big Pink Cookie has nothing to do with marketing & branding and how to run a photography (or creative) business, but seriously, it makes you smile when you say the name out loud. Go ahead and try it. See? Smiling, right? It is my personal brand. It is me. I am it. We are one.

Now tell me what you think?

Categories
ChristineTremoulet.com Picture Time

Different By Nature…

Different By Nature

I have to confess, this may be one of my favorite getting ready photos from a wedding ever. She really wanted one of those hairstyles in that book, and she was really not happy to be told no!

More from Jacque & Joe’s wedding are over on the wedding photography blog.

Categories
ChristineTremoulet.com Picture Time

Sarah & Sean’s Wedding

Sarah & Sean's Wedding - Alone Time

I’ve been friends with Sarah’s mother, Sallie, for a few years now – we met thanks to knitting and discovered early on that we both love the same colors – we’ve even bought almost the same yarn in the past! So I’ve heard about Sarah & Sean for some time now.

When I was asked last year to photograph Sarah & Sean’s wedding, I was super excited. Every wedding is special, but it takes on a special dimension when you know the family personally. I photographed their engagement session in February – my first chance to meet Sean – and had so much fun. I knew it was going to be a special day, and it didn’t disappoint at all!

Thank you again to Sarah & Sean – and both of their families – for letting us be a part of their wedding. If you have a moment, check out the photos from their engagement session and the sneak preview of their wedding on the wedding photography blog.