SEO (Search Engine Optimization) is all the buzz these days, especially with photographers. When I work with clients to help them find ways to improve their SEO, my first suggestion is to blog – and my specific recommendation is to blog using WordPress. That recommendation has nothing to do with my past history with WordPress (yes, my maiden name is Selleck), but rather because of what WordPress can do for you.
Matt Cutts works for Google with the search team. He also loves WordPress. Earlier this year, he spoke at WordCamp, and afterwards he posted his slides online. [via Bare Feet Studios.] There it is, right there on slide #12, where he states:
“WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)”.
Straight out of the box, WordPress is awesome for your search engine results. Optimize it just a bit between your titles, categories, tags, alt titles for images, and good, rich content and you’ll be rocking SEO in no time.
There is one myth that needs to be debunked though. He has pointed out that Google does *not* use meta keywords in their search algorithms. He posted about Google & keywords on his blog recently:
“Google uses over two hundred signals in our web search rankings, but the keywords meta tag is not currently one of them, and I don’t believe it will be.”
I know people ask me all the time why they should use WordPress over Blogger. The awesomeness that is WordPress is probably my #2 reason – right after hosting your blog at the same URL as your portfolio site to keep SEO all in one place.
Want to move to WordPress or improve your SEO for your blog and need help? Let me know!
Sources-
seoconsultantbanglore.in