I see it almost every day while reviewing sites & content for Wholly Matrimony. Photographers and other wedding vendors that make it so that you have to dig through their site to figure out where on earth they are located.
I’ve said this before, but stop what you are doing RIGHT NOW and go look at the Title on your website. This is the thing that displays at the top of your browser window. Does it say “Happy Sunshine Photographer” and nothing more? Or better yet “Index” or “Home”?
Yeah. Change that. Go on in there and change it to say something helpful. “Happy Sunshine Wedding Photographer, Orange County, California” Make it easy for someone to figure out where you are at. Trust me, if they can’t find it fast enough they will move on. The Internet is vast & wide.
This is especially important if you have a Flash site without a splash page. Google and the other search engines can’t read your site. So you need to at least tell them where you are.
You get BONUS POINTS for including your city & state somewhere on the site as well – ideally, the footer of every page and on your contact & about page. Even better if you include your phone number too. Who doesn’t want BONUS POINTS???
“But Christine! I want to do destination weddings! I’ll travel anywhere!”
Ok. But your site right now doesn’t even tell people you shoot weddings. Or where you are coming from. So you’re competing with every other photographer that thinks location doesn’t matter. You just threw yourself into a much larger pool. Full of sharks. Get out & save yourself. Even if the visitor to your site lives in another country, they still want to know where you are coming from.
So what does your Title say about you?